The race card : campaign strategy, implicit messages, and the norm of equality /

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Did George Bush's use of the Willie Horton story during the1988 presidential campaign communicate most effectively when no one noticed its racial meaning? Do politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness? This controversial, rigorously res...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mendelberg, Tali (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton, N.J. : Princeton University Press, [2017]
Colección:Princeton paperbacks.
Temas:
Political campaigns > United States > History.
Communication in politics > United States > History.
Elections > United States > History.
Communication politique > États-Unis > Histoire.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Communication in politics.
Elections.
Political campaigns.
Race relations > Political aspects.
Strategie
Gleichheit
Ethnische Beziehungen
Wahlkampf
Rassendiscriminatie.
Politieke communicatie.
Verkiezingen.
United States > Race relations > Political aspects.
États-Unis > Relations raciales > Aspect politique.
United States.
USA.
History.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part one: The origin of implicit racial appeals: A theory of racial appeals ; The norm of racial inequality, electoral strategy, and explicit appeals ; The norm of racial equality, electoral strategy, and implicit appeals
  • Part two: The impact of implict racial appeals: The political psychology of implicit communication ; Crafting, conveying, and challenging implicit racial appeals : campaign strategy and news coverage ; The impact of implicit messages ; Implicit, explicit, and counter-stereotypical messages : the welfare experiment ; Psychological mechanisms : the norms experiment
  • Part three: Implications of implicit racial appeals: Implicit communication beyond race : gender, sexual orientation, and ethnicity ; Political communication and equality.

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