The language of global success : how a common tongue transforms multinational organizations /

Mostrar otras versiones (1)

"Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Neeley, Tsedal (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton, New Jersey : Princeton University Press, [2017]
Colección:Book collections on Project MUSE.
Temas:
International business enterprises.
Organizational behavior.
Business and politics.
Entreprises multinationales.
Comportement organisationnel.
Affaires et politique.
BUSINESS & ECONOMICS > Industries > General.
BUSINESS & ECONOMICS > International > General.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The lingua franca mandate: "Englishnization"
  • Leading the lingua franca mandate
  • Linguistic expats and bounded fluency: "I am an expat in my own country"
  • Cultural expats and the Trojan Horse of language: "It's their culture wrapped in our language"
  • Dual expats' global work orientation: "Been there, done that, know that!"
  • Five years post-mandate
  • Lessons from top leaders, managers, and employees.

Ejemplares similares