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The language of global success : how a common tongue transforms multinational organizations /
"Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Princeton, New Jersey :
Princeton University Press,
[2017]
|
| Colección: | Book collections on Project MUSE.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
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| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
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| 008 | 170727s2017 nju ob 001 0 eng d | ||
| 010 | |z 2017944328 | ||
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| 100 | 1 | |a Neeley, Tsedal, |e author. | |
| 245 | 1 | 4 | |a The language of global success : |b how a common tongue transforms multinational organizations / |c Tsedal Neeley. |
| 264 | 1 | |a Princeton, New Jersey : |b Princeton University Press, |c [2017] | |
| 264 | 4 | |c Ã2017 | |
| 300 | |a 1 online resource (vii, 188 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 173-184) and index. | ||
| 588 | 0 | |a Online resource; title from digital title page (ProQuest Ebook Central, viewed October 2, 2017). | |
| 520 | |a "Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers. | ||
| 505 | 0 | |a The lingua franca mandate: "Englishnization" -- Leading the lingua franca mandate -- Linguistic expats and bounded fluency: "I am an expat in my own country" -- Cultural expats and the Trojan Horse of language: "It's their culture wrapped in our language" -- Dual expats' global work orientation: "Been there, done that, know that!" -- Five years post-mandate -- Lessons from top leaders, managers, and employees. | |
| 590 | |a JSTOR |b Books at JSTOR Evidence Based Acquisitions | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 650 | 0 | |a International business enterprises. | |
| 650 | 0 | |a Organizational behavior. | |
| 650 | 0 | |a Business and politics. | |
| 650 | 6 | |a Entreprises multinationales. | |
| 650 | 6 | |a Comportement organisationnel. | |
| 650 | 6 | |a Affaires et politique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x General. |2 bisacsh | |
| 650 | 7 | |a Business and politics. |2 fast |0 (OCoLC)fst00842401 | |
| 650 | 7 | |a International business enterprises. |2 fast |0 (OCoLC)fst00976774 | |
| 650 | 7 | |a Organizational behavior. |2 fast |0 (OCoLC)fst01047801 | |
| 776 | 0 | 8 | |i Print version: |a Neeley, Tsedal. |t Language of global success. |d Princeton, New Jersey : Princeton University Press, [2017] |z 9780691175379 |w (DLC) 2017944328 |w (OCoLC)1001809599 |
| 830 | 0 | |a Book collections on Project MUSE. | |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.2307/j.ctvc771v3 |z Texto completo |
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