The language of global success : how a common tongue transforms multinational organizations /

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"Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Neeley, Tsedal (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton, New Jersey : Princeton University Press, [2017]
Colección:Book collections on Project MUSE.
Temas:
International business enterprises.
Organizational behavior.
Business and politics.
Entreprises multinationales.
Comportement organisationnel.
Affaires et politique.
BUSINESS & ECONOMICS > Industries > General.
BUSINESS & ECONOMICS > International > General.
Acceso en línea:Texto completo
Descripción
Sumario:"Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers.
Descripción Física:1 online resource (vii, 188 pages)
Bibliografía:Includes bibliographical references (pages 173-184) and index.
ISBN:9781400888641
1400888646

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