Social media in South India /
One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
London :
UCL Press,
[2017]
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Colección: | Why we post.
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Temas: | |
Acceso en línea: | Texto completo |
Sumario: | One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new. |
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Descripción Física: | 1 online resource (xi, 244 pages) |
Bibliografía: | Includes bibliographical references (pages 208-240) and index. |
ISBN: | 9781911307914 1911307916 9781911307945 1911307940 9781911307969 1911307967 9781911307952 1911307959 |