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Not quite a cancer vaccine : selling HPV and cervical cancer /

"In Not Quite a Cancer Vaccine, medical anthropologist S.D. Gottlieb explores how the vaccine Gardasil--developed against the most common sexually-transmitted infection, human papillomavirus (HPV)--was marketed primarily as a cervical cancer vaccine. Gardasil quickly became implicated in two pr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gottlieb, S. D. (Samantha D.) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Brunswick : Rutgers University Press, [2018]
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Not quite a cancer vaccine :  |b selling HPV and cervical cancer /  |c S.D. Gottlieb. 
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520 |a "In Not Quite a Cancer Vaccine, medical anthropologist S.D. Gottlieb explores how the vaccine Gardasil--developed against the most common sexually-transmitted infection, human papillomavirus (HPV)--was marketed primarily as a cervical cancer vaccine. Gardasil quickly became implicated in two pre-existing debates--about adolescent sexuality and pediatric vaccinations more generally. Prior to its market debut, Gardasil seemed to offer female empowerment, touting protection against HPV and its potential for cervical cancer. Gottlieb questions the marketing pitch's vaunted promise and asks why vaccine marketing unnecessarily gendered the vaccine's utility, undermining Gardasil's benefit for men and women alike. This book demonstrates why in the ten years since Gardasil's U.S. launch its low rates of public acceptance have their origins in the early days of the vaccine dissemination. Not Quite a Cancer Vaccine addresses the on-going expansion in U.S. healthcare of patients-as-consumers and the ubiquitous, and sometimes insidious, health marketing of large pharma"--  |c Provided by publisher. 
504 |a Includes bibliographical references. 
588 0 |a Print version record and CIP data provided by publisher; resource not viewed. 
505 0 |a Intro; Title Page; Copyright Page; Contents; Chapter 1: Introduction; Chapter 2: Imminent Vulnerability and Commodified Empowerment; Chapter 3: The Pap Smear, Racist Histories, and â#x80;#x9C;Cervixâ#x80;#x9D; Cancer; Chapter 4: Educate the Educators; Chapter 5: Merck and the FDA; Chapter 6: Vaccines and Politics; Chapter 7: Complicity with Corporations; Chapter 8: Mothers and Gardasil; Chapter 9: The â#x80;#x9C;Tragically Underusedâ#x80;#x9D; Vaccine; Acknowledgments; Notes; Bibliography; Index; About the Author 
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650 0 |a Papillomavirus vaccines. 
650 0 |a Cervix uteri  |x Cancer  |x Prevention. 
650 2 |a Papillomavirus Vaccines 
650 6 |a Vaccins antipapillomavirus. 
650 7 |a MEDICAL  |x Public Health.  |2 bisacsh 
650 7 |a SOCIAL SCIENCE  |x Disease & Health Issues.  |2 bisacsh 
650 7 |a HEALTH & FITNESS  |x Women's Health.  |2 bisacsh 
650 7 |a MEDICAL  |x Immunology.  |2 bisacsh 
650 7 |a HEALTH & FITNESS  |x Diseases  |x Cancer.  |2 bisacsh 
650 7 |a HEALTH & FITNESS  |x Diseases  |x General.  |2 bisacsh 
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650 7 |a BUSINESS & ECONOMICS  |x Industries  |x Pharmaceutical & Biotechnology.  |2 bisacsh 
650 7 |a Cervix uteri  |x Cancer  |x Prevention  |2 fast 
650 7 |a Papillomavirus vaccines  |2 fast 
776 0 8 |i Print version:  |a Gottlieb, S.D. (Samantha D.) author.  |t Not quite a cancer vaccine.  |d New Brunswick : Rutgers University Press, [2018]  |z 9780813587783  |w (DLC) 2017015420 
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