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Baking powder wars : the cutthroat food fight that revolutionized cooking /
First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world'...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Urbana :
University of Illinois Press,
[2017]
|
| Colección: | Heartland foodways.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 100 | 1 | |a Civitello, Linda, |e author. | |
| 245 | 1 | 0 | |a Baking powder wars : |b the cutthroat food fight that revolutionized cooking / |c Linda Civitello. |
| 264 | 1 | |a Urbana : |b University of Illinois Press, |c [2017] | |
| 300 | |a 1 online resource (xi, 252 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Heartland foodways | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- The burden of bread: bread before baking powder -- The liberation of cake: chemical independence, 1796 -- The rise of baking powder business: the Northeast, 1856-1876 -- The advertising war begins: corporate cookbooks, 1876-1888 -- The cream of tartar wars: battle royal, 1888-1899 -- The rise of baking powder business: the Midwest, 1880s-1890s -- The pure food war: outlaws in Missouri, 1899-1906 -- The alum war and World War I: "what a fumin' about egg albumen," 1907-1920 -- The Federal Trade Commission wars: the final federal battle, 1920-1929 -- The price war: the fight for the national market, 1930-1950 -- Baking powder today: post-World War II to the twenty-first century. | |
| 588 | 0 | |a Online resource; title from digital title page (viewed on June 08, 2017). | |
| 520 | 8 | |a First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. | |
| 590 | |a JSTOR |b Books at JSTOR Evidence Based Acquisitions | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 650 | 0 | |a Baking powder |z United States |x History. | |
| 650 | 0 | |a Baking powder |x Economic aspects |z United States |x History. | |
| 650 | 6 | |a Levure chimique |z États-Unis |x Histoire. | |
| 650 | 6 | |a Levure chimique |x Aspect économique |z États-Unis |x Histoire. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 7 | |a HISTORY |z United States |x 19th Century. |2 bisacsh | |
| 650 | 7 | |a Baking powder. |2 fast |0 (OCoLC)fst00825639 | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 776 | 0 | 8 | |i Print version: |a Civitello, Linda. |t Baking powder wars. |d Urbana : University of Illinois Press, [2017] |z 9780252041082 |w (DLC) 2016055808 |
| 830 | 0 | |a Heartland foodways. | |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.5406/j.ctt1q31s7n |z Texto completo |
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