Baking powder wars : the cutthroat food fight that revolutionized cooking /

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First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world'...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Civitello, Linda (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Urbana : University of Illinois Press, [2017]
Colección:Heartland foodways.
Temas:
Baking powder > United States > History.
Baking powder > Economic aspects > United States > History.
Levure chimique > États-Unis > Histoire.
Levure chimique > Aspect économique > États-Unis > Histoire.
BUSINESS & ECONOMICS > Industries > General.
HISTORY > United States > 19th Century.
Baking powder.
United States.
Electronic books.
History.
Acceso en línea:Texto completo
Descripción
Sumario:First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes.
Descripción Física:1 online resource (xi, 252 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9780252099632
025209963X

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