Shapeholders : business success in the age of activism /

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"Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders, shareholders, employees, and consumers, b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kennedy, Mark, 1957- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Columbia Business School Publishing, [2017]
Colección:Columbia Business School publishing
Temas:
Social responsibility of business.
Corporations > Public relations.
Corporations > Moral and ethical aspects.
Corporate governance.
Strategic planning.
Entreprises > Responsabilité sociale.
Sociétés > Relations publiques.
Sociétés > Aspect moral.
Gouvernement d'entreprise.
Planification stratégique.
BUSINESS & ECONOMICS > Government & Business.
Corporate governance
Corporations > Moral and ethical aspects
Corporations > Public relations
Social responsibility of business
Strategic planning
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Shapeholders
  • Social activists
  • Media
  • Politicians
  • Regulators
  • Align with a purpose
  • Anticipate
  • Assess
  • Avert
  • Acquiesce
  • Advance common interests
  • Assemble to win
  • Pope Francis, a CEO worth emulating.

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