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Crisis, credibility and corporate history : proceedings of the Symposium of the International Council on Archives, Section on Business and Labour Archives, 14-16 April 2013, Basel /
This title aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company's history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maers...
| Clasificación: | Libro Electrónico |
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| Autores Corporativos: | , |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Liverpool :
Liverpool University Press,
2014.
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| Colección: | Studies (International Council on Archives)
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| Temas: | |
| Acceso en línea: | Texto completo |