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Crisis, credibility and corporate history : proceedings of the Symposium of the International Council on Archives, Section on Business and Labour Archives, 14-16 April 2013, Basel /
This title aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company's history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maers...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores Corporativos: | , |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Liverpool :
Liverpool University Press,
2014.
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| Colección: | Studies (International Council on Archives)
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | JSTOR_ocn969739853 | ||
| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 170123s2014 enkaf ob 101 0 eng d | ||
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| 019 | |a 1096235517 |a 1096409919 |a 1107553575 |a 1109951563 | ||
| 020 | |a 9781781387566 |q (electronic bk.) | ||
| 020 | |a 1781387567 |q (electronic bk.) | ||
| 020 | |z 9781781381373 | ||
| 020 | |z 1781381372 | ||
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| 037 | |a 22573/ctv35tv4gg |b JSTOR | ||
| 050 | 4 | |a HD59 |b .I57 2013eb | |
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| 082 | 0 | 4 | |a 659.2 |2 23 |
| 049 | |a UAMI | ||
| 110 | 2 | |a International Council on Archives. |b Section on Business and Labour Archives. |b Symposium |d (2013 : |c Basel, Switzerland), |e author. | |
| 245 | 1 | 0 | |a Crisis, credibility and corporate history : |b proceedings of the Symposium of the International Council on Archives, Section on Business and Labour Archives, 14-16 April 2013, Basel / |c Alexander L. Bieri, Karl-Peter Ellerbrock, Thomas Inglin, Thilo Jungkind, Paul Lasewicz, Lionel Loew, Yuko Matsuzaki, Henning Morgen, Birgitte Possing, Joachim Scholtyseck, Jonathan Steffen and Clemens Wischermann. |
| 264 | 1 | |a Liverpool : |b Liverpool University Press, |c 2014. | |
| 300 | |a 1 online resource (x, 146 pages, 8 unnumbered pages of plates) : |b illustrations (some color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 490 | 1 | |a ICA studies | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a This title aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company's history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maersk and Roche, it includes contributions from marketing specialists, corporate archivists and scholars. It may be particularly useful for business and economic historians who are charged with communication projects linked to disputed historical issues or jubilee activities of businesses. | |
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 590 | |a JSTOR |b Books at JSTOR Evidence Based Acquisitions | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 650 | 0 | |a Corporations |x Public relations |v Congresses. | |
| 650 | 0 | |a Corporations |x Archives |v Congresses. | |
| 650 | 0 | |a Business records |x Management |v Congresses. | |
| 650 | 6 | |a Sociétés |x Relations publiques |v Congrès. | |
| 650 | 6 | |a Sociétés |x Archives |v Congrès. | |
| 650 | 6 | |a Gestion des documents |v Congrès. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES / Library & Information Science / Archives & Special Libraries |2 bisacsh | |
| 650 | 7 | |a Corporations |x Archives |2 fast | |
| 650 | 7 | |a Business records |x Management |2 fast | |
| 650 | 7 | |a Corporations |2 fast | |
| 650 | 7 | |a Corporations |x Public relations |2 fast | |
| 655 | 7 | |a Conference papers and proceedings |2 fast | |
| 655 | 7 | |a Archives |2 fast | |
| 700 | 1 | |a Bieri, Alexander, |e editor. | |
| 710 | 2 | |a International Council on Archives, |e sponsoring body. | |
| 776 | 0 | 8 | |i Print version: |a International Council on Archives. Section on Business and Labour Archives. Symposium (2013 : Basel, Switzerland). |t Crisis, credibility and corporate history. |d Liverpool : Liverpool University Press, 2014 |z 9781781381373 |w (DLC) 2015413224 |w (OCoLC)903180448 |
| 830 | 0 | |a Studies (International Council on Archives) | |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.2307/j.ctv360nrjz |z Texto completo |
| 938 | |a EBSCOhost |b EBSC |n 1455489 | ||
| 994 | |a 92 |b IZTAP | ||