Crisis, credibility and corporate history : proceedings of the Symposium of the International Council on Archives, Section on Business and Labour Archives, 14-16 April 2013, Basel /

This title aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company's history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maers...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores Corporativos: International Council on Archives. Section on Business and Labour Archives. Symposium (Autor), International Council on Archives (sponsoring body.)
Otros Autores: Bieri, Alexander (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Liverpool : Liverpool University Press, 2014.
Colección:Studies (International Council on Archives)
Temas:
Corporations > Public relations > Congresses.
Corporations > Archives > Congresses.
Business records > Management > Congresses.
Sociétés > Relations publiques > Congrès.
Sociétés > Archives > Congrès.
Gestion des documents > Congrès.
BUSINESS & ECONOMICS > Advertising & Promotion.
LANGUAGE ARTS & DISCIPLINES / Library & Information Science / Archives & Special Libraries
Corporations > Archives
Business records > Management
Corporations
Corporations > Public relations
Conference papers and proceedings
Archives
Acceso en línea:Texto completo
Descripción
Sumario:This title aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company's history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maersk and Roche, it includes contributions from marketing specialists, corporate archivists and scholars. It may be particularly useful for business and economic historians who are charged with communication projects linked to disputed historical issues or jubilee activities of businesses.
Descripción Física:1 online resource (x, 146 pages, 8 unnumbered pages of plates) : illustrations (some color)
Bibliografía:Includes bibliographical references and index.
ISBN:9781781387566
1781387567

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