Caste, Entrepreneurship and the Illusions of Tradition : Branding the Potters of Kolkata /
This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, a...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
[Place of publication not identified] :
National Book Network International : Anthem Press,
2017.
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Colección: | Diversity and plurality in South Asia.
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Temas: | |
Acceso en línea: | Texto completo |
Sumario: | This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business, as they engage in a competitive market to sell their artworks. |
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Descripción Física: | 1 online resource |
Bibliografía: | Includes bibliographical references and index. |
ISBN: | 1783085185 9781783085187 |