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Selling women's history : packaging feminism in twentieth-century American popular culture /

"Only in recent decades has the American academic profession taken women's history seriously. But the very concept of women's history has a much longer past, one that's intimately entwined with the development of American advertising and consumer culture. Selling Women's His...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Westkaemper, Emily, 1979- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Brunswick, New Jersey : Rutgers University Press, [2017]
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Title; Copyright; Dedication; Contents; Acknowledgments; Abbreviations; Introduction; 1. Martha Washington (Would Have) Shopped Here. Women's History in Magazines and Ephemera, 1910-1935; 2. "The Quaker Girl Turns Modern". How Adwomen Promoted History, 1910-1940; 3. Broadcasting Yesteryear. Women's History on Commercial Radio, 1930-1945; 4. Gallant American Women. Feminist Historians and the Mass Media, 1935-1950; 5. Betsy Ross Red Lipstick. Products as Artifacts and Inspiration, 1940-1950.
  • 6. "You've Come a Long Way, Baby". Women's History in Consumer Culture from World War II to Women's LiberationEpilogue; Notes; Index; About the Author.