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C & A : a family business in Germany, the Netherlands and the United Kingdom,1911-1961 /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Munich :
C.H. Beck,
[2016]
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Title; About the Book; About the Author; Copyright; Preface; Table of Contents; Chapter 1 Introduction; Chapter 2 The Rise of the Brenninkmeijers (1600-1918); From Itinerant Traders to Store Owners; The Expansion of C & A in the Netherlands; New Social Classes, New Customers; The Entry into Menswear; Changes in Corporate Governance; The Move into Germany in 1911; C & A during the First World War; Chapter 3 The Development of C & A between the Wars (1919-1938); C & A Holland; The Move into the United Kingdom in 1922: C & A Modes; C & A in Germany.
- The Weimar Republic (1919-1932): C & A on the Path to ExpansionYears of Inflation: The Flight to Tangible Assets and Production; Renewed Expansion: More Branches, New Customers; Bold Advertising in a Competitive Market; C & A Deutschland during the Great Depression; C & A in the Third Reich (1933-1939): Between Traditional Values and Opportunistic Pursuit of Profit; Areas of Conflict: Foreigners, Catholics and Capitalists; Suits, Dresses or Uniforms? Expanding Production; Expansion of the Branch Network and Political Resistance; Charity and Protection Money: "Account A."
- Advertising in a Totalitarian StateProperties Yes, Companies No: C & A and "Aryanisation"; A Highly Profitable, Multi-National Enterprise; Chapter 4 Friend or Foe? A Multi-National Dutch Company in the Second World War (1939-1945); C & A Holland under German Occupation; C & A Deutschland in the War Economy; Retail during the War: Rationing instead of Advertising; C & A as Producer: Wehrmacht Contracts, Production Contracted Abroad, Ghetto Production and Forced Labour; C & A Modes in the "Blitz"; Profits and Losses: C & A Businesses during the Second World War.
- Chapter 5 C & A during the Cold War and the "Golden Age" (1945-1961)Flight Westward: A Sputtering Start in the United States; New Beginning in the Netherlands; C & A Modes; Total Loss and Reconstruction: C & A Deutschland in East and West; East Germany: The Loss of All the Branches; West Germany: Black Market and Currency Reform; Expansion in the "Economic Miracle"; Development and Expansion of Self-Manufacturing; "Buying for Cash Means Savings at C & A" ("Barkauf ist Sparkauf bei C & A"); C & A and the Battle about Store Closing Hours; Advertising in the Staid Years of Reconstruction.
- Golden Years: C & A in the Post-war BoomChapter 6 Family or Market? The Succession of Ownership, New Leadership Development and Corporate Governance at C The Problem of Succession in the Terminology of the Principal-Agent Model; Abundance of Children, Education, Internal Competition and Unitas as Answers to the Problem of Succession; Education for Future Leaders; Careers in "the Firm"; Female Managers; From jongelui to ondernemers; Retirement at Age 55; Unitas; Corporate Governance à la C & A: The Institutional Implementation of Unitas; Taking Decisions within the Group of Owners.