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Entrepreneurship in the Arab World : ten case studies /
This collection of case-studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia). Readers will receive an in-depth insight on a variety of localized strategic, managerial, marketing, and innovativ...
| Clasificación: | Libro Electrónico |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cairo, Egypt :
The American University in Cairo Press,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction / by Salah S. Hassan
- Ariika Beanbags : a successful Egyptian entrepreneur capable of regional expansion? / Raina S. Hussein and Hend Mostafa
- Bey2ollak--beat traffic together : a case study from Egypt / Maha Mourad and Laura Guindy
- Adaptation and business model innovation in times of rapid change : Baraka group case study / Ayman Ismail and Brendon Johnson
- ChoCo'a : growth strategy for an established SME / Sanjai K. Parahoo and Ashraf A. Mahate
- Funlozia's dune raider befriends the Egyptian desert sands / Iman Seoudi and Mirette Shoeir
- Evaluation of Pan-Islamic investment banking in the Middle East : the case of ICD / Ali Soliman
- Olives : the taste of Lebanon with a 'twist' / Aliaa Bassiouny and Manar K. El-Batrawy
- Birthing pains : the issues faced by start-ups in the United Arab Emirates / Ashraf A. Mahate and Sanjai K. Parahoo
- A hybrid agribusiness value chain : the case of a horticulture social enterprise in Minya, Egypt / Ali H. Awni and Nagwan Ibrahim Farage Lashin
- Transferring world athletic championship--winning principles to entrepreneurship : the case of Abdelkader El Mouaziz / Abderrahman Hassi, Khaoula Zitouni, and Omar Bacadi.