Cargando…
Medienkultur und Unternehmenskultur im deutschsprachigen Publikumsverlag : Organisationale Veränderungsfähigkeit im Kontext der Digitalisierung. /
Digitization as a change in media technology puts pressure on the established structures of traditional media companies, such as most German-language general-interest publishers, to act. For this reason, the organizational ability to change in the digital age is becoming a competitive resource for t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Alemán |
| Publicado: |
Wiesbaden :
Harrassowitz, O,
2016.
|
| Colección: | Buchwissenschaftliche Beiträge aus dem Deutschen Bucharchiv München.
|
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Digitization as a change in media technology puts pressure on the established structures of traditional media companies, such as most German-language general-interest publishers, to act. For this reason, the organizational ability to change in the digital age is becoming a competitive resource for traditional trade publishers in German-speaking countries, which is the focus of the considerations here. It is noticeable that many trade publishers in particular are finding it difficult to soften and change their traditional structures. Many of these structures, which arose culturally in earlier social media spheres and have long proven themselves economically, have been deposited in the culture of the publishers for decades and, as corporate culture, influence the perception of digital change and the resulting organizational actions. In order to select a suitable change strategy within the framework of media management, it is necessary to explicitly consider these deposited media-cultural influences and their effect in the company that promotes or inhibits change. This is the only way to bring about targeted changes to the existing structures. Jana Baumgartner starts at this point and works out the traditional media-cultural structures of traditional trade publishers in order to then examine them in the context of strategic change management and derive concrete implications for action in digital change. |
|---|---|
| Descripción Física: | 1 online resource (xiv, 214 pages) |
| ISBN: | 9783447194730 3447194731 |