Winning elections in the 21st century /

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"This how-to book on winning elections in the current environment saturated with new forms of communication--written by coauthors who possess both academic training in political science and practical experience gained from being former elected officials--uses examples from presidential and cong...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Simpson, Dick W. (Autor), O'Shaughnessy, Betty (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lawrence, Kansas : University Press of Kansas, 2016.
Temas:
Political campaigns > United States > Handbooks, manuals, etc.
Campaign management > United States > Handbooks, manuals, etc.
Campagnes électorales > Gestion > États-Unis > Guides, manuels, etc.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Government > Local.
POLITICAL SCIENCE > Government > National.
POLITICAL SCIENCE > American Government > Local.
Campaign management
Political campaigns
United States
Handbooks and manuals
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Title Page; Copyright Page; Table of Contents; List of Tables and Figures; Foreword; Preface; 1. The Beginning; 2. Choosing Sides; 3. Organizing a Campaign; 4. Raising Money; 5. Sending Your Message; 6. Winning the Traditional Media War; 7. Getting the Word Out in the Digital Age; 8. Canvassing the Voters and Election Day; 9. The Campaign to Elect Will Guzzardi; 10. Challenges to Democracy; Notes; Selected Bibliography; Index; Back Cover

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