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Winning elections in the 21st century /
"This how-to book on winning elections in the current environment saturated with new forms of communication--written by coauthors who possess both academic training in political science and practical experience gained from being former elected officials--uses examples from presidential and cong...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lawrence, Kansas :
University Press of Kansas,
2016.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Simpson, Dick W., |e author. | |
| 245 | 1 | 0 | |a Winning elections in the 21st century / |c Dick Simpson and Betty O'Shaughnessy ; foreword by US Congresswoman Jan Schakowsky. |
| 246 | 3 | |a Winning elections in the twenty-first century | |
| 264 | 1 | |a Lawrence, Kansas : |b University Press of Kansas, |c 2016. | |
| 300 | |a 1 online resource (xii, 244 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 520 | |a "This how-to book on winning elections in the current environment saturated with new forms of communication--written by coauthors who possess both academic training in political science and practical experience gained from being former elected officials--uses examples from presidential and congressional campaigns, but focuses on guidance most applicable to the half million-plus races for local and state government elected offices that occur every six years in the U.S. As such, its greatest utility will be to the candidates and their staff, as well as in the college classrooms that focus on the practices culminating on election days throughout America. In addition to explaining how campaigns are really run, the authors raise fundamental questions about their impact on citizen participation and democracy itself"-- |c Provided by publisher. | ||
| 504 | |a Includes bibliographical references (pages 225-232) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Title Page; Copyright Page; Table of Contents; List of Tables and Figures; Foreword; Preface; 1. The Beginning; 2. Choosing Sides; 3. Organizing a Campaign; 4. Raising Money; 5. Sending Your Message; 6. Winning the Traditional Media War; 7. Getting the Word Out in the Digital Age; 8. Canvassing the Voters and Election Day; 9. The Campaign to Elect Will Guzzardi; 10. Challenges to Democracy; Notes; Selected Bibliography; Index; Back Cover | |
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 650 | 0 | |a Political campaigns |z United States |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Campaign management |z United States |v Handbooks, manuals, etc. | |
| 650 | 6 | |a Campagnes électorales |x Gestion |z États-Unis |v Guides, manuels, etc. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x Elections. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Government |x Local. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Government |x National. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x American Government |x Local. |2 bisacsh | |
| 650 | 7 | |a Campaign management |2 fast | |
| 650 | 7 | |a Political campaigns |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 655 | 7 | |a Handbooks and manuals |2 fast | |
| 700 | 1 | |a O'Shaughnessy, Betty, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Simpson, Dick W. |t Winning elections in the 21st century. |d Lawrence, Kansas : University Press of Kansas, 2016 |z 9780700622139 |w (DLC) 2015044257 |w (OCoLC)928490234 |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.2307/j.ctt1bpm9p3 |z Texto completo |
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