Consumer psychology : a study guide to qualitative research methods.

Mostrar otras versiones (1)

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hackett, Paul M. W.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : Barbara Budrich, 2016.
Temas:
Consumer behavior > Research > Methodology.
Consumers > Psychology > Methodology.
Consumers > Research > Methodology.
Consommateurs > Comportement > Recherche > Méthodologie.
Consommateurs > Recherche > Méthodologie.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Consumer Behavior.
Acceso en línea:Texto completo
Search Result 1
Consumer psychology : a study guide to qualitative research methods.
por Hackett, Paul M. W.
Publicado 2016
Texto completo
Electrónico eBook
Mostrar todas las versiones(2)

Ejemplares similares