Searching for information online : using big data to identify the concerns of potential Army recruits /

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"This report assesses empirical applications of web search data and discusses the prospective value such data can offer Army recruiting efforts. The authors examine three different tools -- Google Trends, Google AdWords, and Google Correlate -- that can be used to access and analyze readily ava...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Jahedi, Salar (Autor), Wenger, Jennie W. (Autor), Yeung, Douglas (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Santa Monica, Calif. : RAND Corporation, [2016]
Colección:Research report (Rand Corporation) ; RR-1197-A.
Temas:
United States. > Army > Recruiting, enlistment, etc.
United States. > Army > Data processing.
États-Unis. > Army > Informatique.
United States. > Army.
Recruiting and enlistment > Data processing.
Big data.
Recrutement des armées > Informatique.
Données volumineuses.
COMPUTERS > Internet > General.
Armed Forces > Data processing.
Recruiting and enlistment.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • What is big data?
  • What can internet search data tell us about attitudes and trends?
  • Internet search data : three publicly available analytic tools and Army-relevant examples
  • Implications and future work
  • Tips, tricks, and other considerations.

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