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JSTOR_ocn931929853 |
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OCoLC |
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20231005004200.0 |
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m o d |
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cr cnu---unuuu |
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151209s2013 ck ob 000 0 spa d |
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|a JSTOR
|b eng
|e rda
|e pn
|c JSTOR
|d OCLCF
|d YDXCP
|d DGITA
|d OCLCQ
|d PIFAG
|d OCLCQ
|d TEFOD
|d IOG
|d SRU
|d OCLCO
|d UCW
|d OCLCQ
|d N$T
|d OCLCO
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|a 992049653
|a 1156795836
|a 1394909516
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|a 9789588537597
|q (electronic bk.)
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|a 9588537592
|q (electronic bk.)
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|a 9789588957128
|q (electronic bk.)
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|a 9588957125
|q (electronic bk.)
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|a (OCoLC)931929853
|z (OCoLC)992049653
|z (OCoLC)1156795836
|z (OCoLC)1394909516
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037 |
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|a 22573/ctt18d5zzh
|b JSTOR
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037 |
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|a BC9269FA-4E65-45C0-B088-20346CCC24C4
|b OverDrive, Inc.
|n http://www.overdrive.com
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|a HF5415.153
|b .A23 2013eb
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0 |
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|a 658.575
|2 23/eng/20230823
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|a UAMI
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|a Abdú Salame, Hernando,
|e author.
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1 |
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|a La planeación y desarrollo de productos /
|c Hernando Abdú Salame.
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250 |
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|a Primera edición.
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264 |
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1 |
|a Bogotá, Colombia :
|b Universidad Piloto de Colombia,
|c 2013.
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300 |
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|a 1 online resource
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336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Includes bibliographical references (pages 217-219).
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|a El producto -- Generación y evaluación de ideas -- Análisis de la oportunidad -- Procesos de desarrollo de nuevos productos -- Conocimiento del mercado -- Desarrollo del producto -- Lanzamiento y comercialización -- Planeación estratégica del producto.
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588 |
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|a PDF (JSTOR, viewed December 9, 2015).
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590 |
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|a JSTOR
|b Books at JSTOR Demand Driven Acquisitions (DDA)
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590 |
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|a JSTOR
|b Books at JSTOR All Purchased
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650 |
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|a Product management.
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650 |
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|a New products.
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650 |
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|a Marketing.
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650 |
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|a Produits commerciaux
|x Gestion.
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650 |
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6 |
|a Marketing.
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7 |
|a marketing.
|2 aat
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650 |
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7 |
|a Marketing
|2 fast
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7 |
|a New products
|2 fast
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650 |
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7 |
|a Product management
|2 fast
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776 |
0 |
8 |
|i Print version:
|a Abdú Salame, Hernando.
|t Planeación y el desarrollo de productos.
|d Bogotá : Universidad Piloto de Colombia, 2013
|z 9789588537597
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856 |
4 |
0 |
|u https://jstor.uam.elogim.com/stable/10.2307/j.ctt18d849f
|z Texto completo
|
938 |
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|a Digitalia Publishing
|b DGIT
|n DIGUPILOTCK020
|
938 |
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|a YBP Library Services
|b YANK
|n 12701886
|
938 |
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|a EBSCOhost
|b EBSC
|n 1593368
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994 |
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|a 92
|b IZTAP
|