Research to revenue : a practical guide to university start-ups /

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"Start-ups have the potential to generate revenue for universities, enhance faculty recruitment and retention, create jobs, and create investment opportunities for venture capitalists and entrepreneurs. Research to Revenue presents the first-ever comprehensive guide to understanding, starting,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Rose, Don, 1960- (Autor), Patterson, Cam (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chapel Hill : The University of North Carolina Press, [2016]
Colección:Luther H. Hodges, Jr. and Luther H. Hodges, Sr. series on business, entrepreneurship, and public policy.
Temas:
University-based new business enterprises.
Academic spin-outs.
Technology transfer.
Technology Transfer
Entreprises universitaires.
Essaimage (Économie politique)
Transfert de technologie.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
EDUCATION > Higher.
Academic spin-outs
Technology transfer
University-based new business enterprises
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction. Once upon a time ...
  • What's in the book
  • Commercializing university technology and the role of start-up companies. Technology commercialization
  • Start-ups versus licensing to established companies
  • Types of university start-ups
  • Technology-based university start-ups
  • The university start-up : characteristics and context. Anatomy of a start-up company
  • The university start-up ecosystem
  • Key steps to a start-up. Overview of key steps
  • Key step : recognizing the opportunity
  • Key step : disclosure to the university
  • Key step : filing for intellectual property protection
  • Key step : recruiting advisers and mentors
  • Key step : developing the business case
  • Key step : forming the company
  • Key step : building the management team
  • Key step : licensing the intellectual property
  • Key step : gathering market information
  • Key step : defining and refining the business model
  • Key step : early-stage marketing
  • Key step : writing the business plan
  • Key step : raising initial capital
  • Key step : finding space
  • Key step : raising growth capital
  • Key step : developing the product
  • Key step : establishing manufacturing
  • Key step : engaging the customer : marketing, sales, and business development
  • Key step : the exit
  • The bumps in the road
  • Case studies. Oncotica
  • Sensorlogix
  • Cylent
  • Summary
  • Stakeholders' perspectives. The faculty
  • Business leaders
  • University research administrators.

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