Kids and branding in a digital world /

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"This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more c...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gunter, Barrie (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Manchester : Manchester University Press, [2016]
Temas:
Brand name products.
Branding (Marketing)
Internet advertising and children.
Produits de marque.
Stratégie de marque.
branding.
Communication Studies.
Advertising & Society.
Advertising.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
SOCIAL SCIENCE > Media Studies.
Internet advertising and children
Brand name products
Child consumers
Mass media and children
Acceso en línea:Texto completo
Tabla de Contenidos:
  • What is a brand?
  • Kids and branding
  • Emergence of brand consciousness
  • Children and digital branding
  • Branding potential of online social media
  • Brands and advergames
  • Brands and adverworlds
  • Regulation and control of branding to children.

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