Controlling the message : new media in American political campaigns /

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Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Farrar-Myers, Victoria A. (Editor ), Vaughn, Justin S., 1978- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : New York University Press, [2015]
Temas:
Campaign management > Technological innovations > United States > History.
Internet in political campaigns > United States > History.
Political campaigns > Technological innovations > United States > History.
Digital media > United States > History.
Campagnes électorales > Gestion > Innovations > États-Unis > Histoire.
Internet dans les campagnes électorales > États-Unis > Histoire.
Médias numériques > États-Unis > Histoire.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Campaign management > Technological innovations
Digital media
Internet in political campaigns
Political campaigns > Technological innovations
Neue Medien
Politische Kampagne
United States
USA
Electronic books.
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: Controlling the Message in the Social Media Marketplace of Ideas / Victoria A. Farrar-Myers and Justin S. Vaughn
  • Part 1: Elite Utilization
  • 1. Strategic Communication in a Networked Age / Daniel Kreiss and Creighton Welch
  • 2. Congressional Campaigns' Motivations for Social Media Adoption / Girish J. Gulati and Christine B. Williams
  • 3. Surrogates or Competitors? Social Media Use by Independent Political Actors / Julia R. Azari and Benjamin A. Stewart
  • 4. The Competition to Control Campaign Messages on YouTube / Robert J. Klotz
  • Part 2: Message Control in the New Media Environment
  • 5. Campaign News in the Time of Twitter / Regina G. Lawrence
  • 6. New and Traditional Media Reportage on Electoral Campaign Controversies / Mike Gruszczynski
  • 7. Traditional Media, Social Media, and Different Presidential Campaign Messages / Matthew Eshbaugh-Soha
  • Part 3: Social Media's Impact on Campaign Politics
  • 8. The Influence of User-Controlled Messages on Candidate Evaluations / Joshua Hawthorne and Benjamin R. Warner
  • 9. Terms of Engagement: Online Political Participation and the Impact on Offline Political Participation / Meredith Conroy, Jessica T. Feezell, and Mario Guerrero
  • 10. Is Laughter the Best Medicine for Politics? Commercial versus Noncommercial YouTube Videos / Todd L. Belt
  • Part 4: Social Media and Civic Relations
  • 11. Comment Forum Speech as a Mirror of Mainstream Discourse / Karen S. Hoffman
  • 12. Sparking Debate: Campaigns, Social Media, and Political Incivility / Daniel J. Coffey, Michael Kohler, and Douglas M. Granger
  • 13. Flaming and Blaming: The Political Effect of Internet News and Reader "Comments" / Brian R. Calfano
  • Conclusion: Message Control at the Margins /Victoria A. Farrar-Myers and Justin S. Vaughn.

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