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Still life with rhetoric : a new materialist approach for visual rhetorics /
"Winner of the 2016 CCCC Advancement of Knowledge Award and the 2016 CCCC Research Impact Award In Still Life with Rhetoric, Laurie Gries forges connections among new materialism, actor network theory, and rhetoric to explore how images become rhetorically active in a digitally networked, globa...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Logan :
Utah State University Press,
[2015]
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Winner of the 2016 CCCC Advancement of Knowledge Award and the 2016 CCCC Research Impact Award In Still Life with Rhetoric, Laurie Gries forges connections among new materialism, actor network theory, and rhetoric to explore how images become rhetorically active in a digitally networked, global environment. Rather than study how an already-materialized "visual text" functions within a specific context, Gries investigates how images often circulate and transform across media, genre, and location at viral rates. A four-part case study of Shepard Fairey's now iconic Obama Hope image elucidates how images reassemble collective life as they actualize in different versions, enter into various relations, and spark a firework of activity across the globe. While intent on tracking the rhetorical life of a single, multiple image, Still Life with Rhetoric is most concerned with studying rhetoric in motion. To account for an image's widespread circulation and emergent activities, Gries introduces iconographic tracking--a digital research method for tracing an image's divergent rhetorical becomings. Yet Gries also articulates a dynamic set of theoretical principles for studying rhetoric as a distributed, generative, and unforeseeable event that is applicable beyond the study of visual rhetoric. With an eye toward futurity--the strands of time beyond a thing's initial moment of production and delivery--Still Life with Rhetoric intends to be taken up by those interested in visual rhetoric, research methods, and theory." |
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| Notas: | "Published by Utah State University Press, An imprint of University Press of Colorado ... Boulder, Colorado"--Title page verso |
| Descripción Física: | 1 online resource (xxiii, 324 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 297-311) and index. |
| ISBN: | 9781457193569 1457193566 9781457193545 145719354X 9780874219784 0874219787 |