The myth of green marketing : tending our goats at the edge of apocalypse /

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"In this study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis." "This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and soci...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Smith, Toby Maureen, 1947- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto, Ontario : University of Toronto Press, 1998.
Temas:
Green marketing.
Consumption (Economics) > Environmental aspects.
Industrialization > Environmental aspects.
Environmental degradation.
Social responsibility of business.
Environmental responsibility.
Marketing vert.
Consommation (Économie politique) > Aspect de l'environnement.
Industrialisation > Aspect de l'environnement.
Environnement > Dégradation.
Responsabilité environnementale.
Entreprises > Responsabilité sociale.
NATURE > Environmental Conservation & Protection.
Marketing.
Milieuhygiëne.
Bedrijfsethiek.
Acceso en línea:Texto completo
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The Myth of Green Marketing : Tending Our Goats at the Edge of Apocalypse /
por Smith, Toby Maureen, 1947-
Publicado 1998
Texto completo
Electrónico eBook
Search Result 2
The myth of green marketing : tending our goats at the edge of apocalypse /
por Smith, Toby Maureen, 1947-
Publicado 1998
Texto completo
Electrónico eBook
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