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Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Santo, Avi (Autor)
Formato:	Documento de Gobierno Electrónico eBook
Idioma:	Inglés
Publicado:	Austin : University of Texas Press, 2015.
Edición:	First edition.
Colección:	Texas film and media studies series.
Temas:	Lone Ranger > (Fictitious character) Product management. License agreements. Character merchandising. Branding (Marketing) Produits commerciaux > Gestion. Accords sur les licences. Marchandisage de personnages. Stratégie de marque. branding. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. PERFORMING ARTS / Radio / History & Criticism
Acceso en línea:	Texto completo

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