|
|
|
|
| LEADER |
00000cam a2200000 i 4500 |
| 001 |
JSTOR_ocn899987241 |
| 003 |
OCoLC |
| 005 |
20231005004200.0 |
| 006 |
m o d |
| 007 |
cr cnu---unuuu |
| 008 |
150112s2015 txu ob s001 0 eng d |
| 040 |
|
|
|a N$T
|b eng
|e rda
|e pn
|c N$T
|d N$T
|d E7B
|d OCLCF
|d YDXCP
|d EBLCP
|d OCLCQ
|d OCLCA
|d OCL
|d UAB
|d OCLCQ
|d OCLCO
|d STF
|d OCLCQ
|d OCLCO
|d TKN
|d DKC
|d OCLCQ
|d OCLCO
|d UKUAL
|d RDF
|d OCLCQ
|d OCLCO
|d JSTOR
|d OCLCO
|d OCLCQ
|
| 019 |
|
|
|a 908342454
|
| 020 |
|
|
|a 9781477303962
|q (electronic bk.)
|
| 020 |
|
|
|a 1477303960
|q (electronic bk.)
|
| 020 |
|
|
|a 9781477303979
|q (non-library e-book)
|
| 020 |
|
|
|a 1477303979
|q (non-library e-book)
|
| 020 |
|
|
|z 9780292772533
|
| 020 |
|
|
|z 029277253X
|
| 020 |
|
|
|z 9780292772540
|
| 020 |
|
|
|z 0292772548
|
| 029 |
1 |
|
|a AU@
|b 000067025836
|
| 029 |
1 |
|
|a CHNEW
|b 000707231
|
| 029 |
1 |
|
|a DEBBG
|b BV042740073
|
| 029 |
1 |
|
|a AU@
|b 000056692720
|
| 035 |
|
|
|a (OCoLC)899987241
|z (OCoLC)908342454
|
| 037 |
|
|
|a 3571830
|b Proquest Ebook Central
|
| 037 |
|
|
|a 22573/ctv2dmrt91
|b JSTOR
|
| 050 |
|
4 |
|a HF5415.15
|b .S36 2015eb
|
| 072 |
|
7 |
|a BUS
|x 082000
|2 bisacsh
|
| 072 |
|
7 |
|a BUS
|x 041000
|2 bisacsh
|
| 072 |
|
7 |
|a BUS
|x 042000
|2 bisacsh
|
| 072 |
|
7 |
|a BUS
|x 085000
|2 bisacsh
|
| 072 |
|
7 |
|a PER
|x 008010
|2 bisacsh
|
| 082 |
0 |
4 |
|a 658.8/27
|2 23
|
| 086 |
|
|
|a Z UA380.8 SA59se.
|2 txdocs
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a Santo, Avi,
|e author.
|
| 245 |
1 |
0 |
|a Selling the Silver Bullet :
|b the Lone Ranger and transmedia brand licensing /
|c Avi Santo.
|
| 250 |
|
|
|a First edition.
|
| 264 |
|
1 |
|a Austin :
|b University of Texas Press,
|c 2015.
|
| 300 |
|
|
|a 1 online resource
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 490 |
1 |
|
|a Texas film and media studies series
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Hi-Yo licensing -- Putting on the mask : character licensing before the Lone Ranger -- Building the franchise one market at a time : the Lone Ranger's extra-textual career in the late 1930s -- The Lone Ranger and the law : the construction of corporate authorship -- Containing the ranger : postwar cultural (re)branding and the industrial logics of containment -- Managing a legend : the troubled career of the Lone Ranger as heritage brand -- The Lone Ranger and the Mouse House together at last? : new twenty-first-century partnerships in the licensing biz -- Parting shots.
|
| 588 |
0 |
|
|a Print version record.
|
| 590 |
|
|
|a JSTOR
|b Books at JSTOR All Purchased
|
| 590 |
|
|
|a JSTOR
|b Books at JSTOR Demand Driven Acquisitions (DDA)
|
| 600 |
0 |
0 |
|a Lone Ranger
|c (Fictitious character)
|
| 600 |
0 |
7 |
|a Lone Ranger
|c (Fictitious character)
|2 fast
|0 (OCoLC)fst01786337
|
| 650 |
|
0 |
|a Product management.
|
| 650 |
|
0 |
|a License agreements.
|
| 650 |
|
0 |
|a Character merchandising.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
6 |
|a Produits commerciaux
|x Gestion.
|
| 650 |
|
6 |
|a Accords sur les licences.
|
| 650 |
|
6 |
|a Marchandisage de personnages.
|
| 650 |
|
6 |
|a Stratégie de marque.
|
| 650 |
|
7 |
|a branding.
|2 aat
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
|
| 650 |
|
7 |
|a PERFORMING ARTS / Radio / History & Criticism
|2 bisacsh
|
| 650 |
|
7 |
|a Branding (Marketing)
|2 fast
|0 (OCoLC)fst01743755
|
| 650 |
|
7 |
|a Character merchandising.
|2 fast
|0 (OCoLC)fst01202346
|
| 650 |
|
7 |
|a License agreements.
|2 fast
|0 (OCoLC)fst00998047
|
| 650 |
|
7 |
|a Product management.
|2 fast
|0 (OCoLC)fst01078225
|
| 776 |
0 |
8 |
|i Print version:
|a Santo, Avi.
|t Selling the Silver Bullet.
|b First edition
|z 9780292772533
|w (DLC) 2014040041
|w (OCoLC)892728376
|
| 830 |
|
0 |
|a Texas film and media studies series.
|
| 856 |
4 |
0 |
|u https://jstor.uam.elogim.com/stable/10.7560/772533
|z Texto completo
|
| 938 |
|
|
|a EBL - Ebook Library
|b EBLB
|n EBL3571830
|
| 938 |
|
|
|a ebrary
|b EBRY
|n ebr11010516
|
| 938 |
|
|
|a EBSCOhost
|b EBSC
|n 937486
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 12198727
|
| 994 |
|
|
|a 92
|b IZTAP
|
