The retail value proposition : crafting unique experiences at compelling prices /

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Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Murray, Kyle B. (Kyle Bayne), 1973-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto [Ont.] : University of Toronto Press, ©2013
Temas:
Marketing.
Retail trade.
Marketing
Commerce de détail.
marketing.
BUSINESS & ECONOMICS > Industries > Retailing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation
  • Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing
  • Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management
  • Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty
  • Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential.

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