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Art/commerce : the convergence of art and marketing in contemporary culture /
This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bielefeld :
Transcript,
Ã2014.
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| Colección: | Kultur- und Medientheorie.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, "Art/Commerce" illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge. |
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| Descripción Física: | 1 online resource (288 pages) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9783839426197 3839426197 1322168318 9781322168319 |