Medicines as a service : a new commercial model for big pharma in the postblockbuster world /

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The pharmaceutical industry can reconfigure its considerable resources to develop innovative and meaningful business models that are based on services related to prescription drugs for chronic conditions. We argue that such innovation beyond the pill is consistent with the core capabilities of large...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mattke, Soeren
Autor Corporativo: RAND Health
Otros Autores: Klautzer, Lisa, Mengistu, Tewodaj
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Santa Monica, CA : RAND Health, [2012]
Colección:Occasional paper (Rand Corporation)
Temas:
Pharmaceutical services.
Pharmaceutical industry.
Mathematical models.
Chronic Disease > drug therapy
Drug Industry > economics
Medication Adherence
Developing Countries
Models, Theoretical
Pharmaceutical Services
Drug Industry
Services pharmaceutiques.
Industrie pharmaceutique.
Modèles mathématiques.
mathematical models.
MEDICAL > Pharmacology.
Mathematical models
Pharmaceutical industry
Pharmaceutical services
Acceso en línea:Texto completo
Search Result 1
Medicines as a service : a new commercial model for big pharma in the postblockbuster world /
por Mattke, Soeren
Publicado 2012
Texto completo
Electrónico eBook
Search Result 2
Medicines as a service : a new commercial model for big pharma in the postblockbuster world /
por Mattke, Soeren
Publicado 2012
Texto completo
Electrónico eBook
Mostrar todas las versiones(3)

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