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Design for business. Volume 2 /
One of very few books to bring together business and design, this collection features essays sourced from the Design for Business: Research conference presented by agideas, on topics ranging from branding and sustainability to business-driven design education.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bristol, UK ; Chicago, IL, USA :
Intellect,
2014.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Design for business. |n Volume 2 / |c editor, Gjoko Muratovski. |
| 264 | 1 | |a Bristol, UK ; |a Chicago, IL, USA : |b Intellect, |c 2014. | |
| 300 | |a 1 online resource (211 pages) : |b illustrations (some colour | ||
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| 500 | |a "The research presented in this book is the outcome of the Design for Business: Research Conference that was presented by agIdeas in April 2013 as part of Melbourne International Design Week, Australia"--Page [8]. | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a FrontCover; Title; Copyright; Contents; Foreword; Preface; Design matters; The missing link?; Typography and research-led practice; The competitive battleground of colours, logos and taglines in brand identity; Allocating the consumer researchbudget: Trying out the new or the triedand true?; Ambush marketing: Nike and the London 2012 Olympic Games; Nike and the London 2012 Olympics -A conversation with Quan Payne (Part 1); Nike and the London 2012 Olympics -A conversation with Quan Payne (Part 2); The role of design in building publicvalue: The case of the AustralianTaxation Office. | |
| 505 | 8 | |a Collaborating with design consultancyfirms for effective strategic decisionmakingin new product developmentDesigning competitive edge throughjob ads: A content analysis ofseek.com.au; 'Ethicalization' and greenwashing: Business, sustainability and design; Design thinking to grow the market: Developing products that address industry and consumer need; Design research: Past and future -A conversation with Dan Formosa; Acknowledgements; BackCover. | |
| 520 | |a One of very few books to bring together business and design, this collection features essays sourced from the Design for Business: Research conference presented by agideas, on topics ranging from branding and sustainability to business-driven design education. | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 650 | 0 | |a Design services |x Marketing. | |
| 650 | 0 | |a Commercial art |x Marketing. | |
| 650 | 0 | |a Design services |x Management. | |
| 650 | 0 | |a Commercial art |x Management. | |
| 650 | 0 | |a New business enterprises. | |
| 650 | 6 | |a Services de design |x Marketing. | |
| 650 | 6 | |a Services de design |x Gestion. | |
| 650 | 6 | |a Art publicitaire |x Gestion. | |
| 650 | 6 | |a Nouvelles entreprises. | |
| 650 | 7 | |a DESIGN / General |2 bisacsh | |
| 650 | 7 | |a Commercial art |x Management |2 fast | |
| 650 | 7 | |a Commercial art |x Marketing |2 fast | |
| 650 | 7 | |a Design services |x Management |2 fast | |
| 650 | 7 | |a Design services |x Marketing |2 fast | |
| 650 | 7 | |a New business enterprises |2 fast | |
| 700 | 1 | |a Muratovski, Gjoko, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Design for business. Volume 2 |z 9781783203765 |z 1783203765 |
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