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|a 301.154
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|a UAMI
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|a Payne, Stanley Le Baron,
|d 1911-
|e author.
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|a The art of asking questions /
|c by Stanley L. Payne.
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|a Princeton, New Jersey :
|b Princeton University Press,
|c [1951]
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|c Ã1951
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|a 1 online resource (266 pages)
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|a text
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|a online resource
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|a data file
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|a Studies in public opinion ;
|v 3
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|a Princeton legacy library
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|a Includes bibliographical references (pages 239-241).
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|a Print version record.
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|a Annotation
|b While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results.Originally published in 1951.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These paperback editions preserve the original texts of these important books while presenting them in durable paperback editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
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|t Frontmatter --
|t Foreword (1980) --
|t Foreword /
|r Gallup, George --
|t Preface /
|r Payne, Stanley L. --
|t Contents --
|t 1. Why concern yourself? --
|t 2. May we presume? --
|t 3. Who left it open? --
|t 4. Boy or girl? --
|t 5. Win, place, or show? --
|t 6. How else? --
|t 7. Still beat your wife? --
|t 8. Can you make it brief? --
|t 9. What's the good word? --
|t 10. What's wrong with "you"? --
|t 11. Isn't that loaded? --
|t 12. How does it read? --
|t 13. Is it possible? --
|t 14. How's that again? --
|t References --
|t General Index --
|t Index of Examples
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|b Books at JSTOR Demand Driven Acquisitions (DDA)
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|a JSTOR
|b Books at JSTOR All Purchased
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|a JSTOR
|b Books at JSTOR Evidence Based Acquisitions
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|a Questioning.
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|a Interrogation.
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|a SOCIAL SCIENCE
|x General.
|2 bisacsh
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|a SOCIAL SCIENCE
|x Anthropology
|x General.
|2 bisacsh
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|a SOCIAL SCIENCE
|x Regional Studies.
|2 bisacsh
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|a SOCIAL SCIENCE
|x Sociology
|x General.
|2 bisacsh
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|a Questioning
|2 fast
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|i Print version:
|a Payne, Stanley Le Baron.
|t Art of asking questions.
|d Princeton, New Jersey : Princeton University Press, [1951]
|h xiv, 249 pages ; 23 cm.
|k Studies in public opinion ; 3
|z 9780691615684
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830 |
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|a Studies in public opinion (Princeton University Press) ;
|v 3.
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856 |
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|u https://jstor.uam.elogim.com/stable/10.2307/j.ctt7zv5bc
|z Texto completo
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