Chinese medicine men : consumer culture in China and Southeast Asia /

In this book, Sherman Cochran reconsiders the nature and role of consumer culture in the spread of cultural globalization. He moves beyond traditional debates over Western influence on non-Western cultures to examine the points where Chinese entrepreneurs and Chinese-owned businesses interacted with...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cochran, Sherman, 1940- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, Massachusetts : Harvard University Press, 2006.
Temas:
Consumer behavior > China > History.
Consumer behavior > Southeast Asia > History.
Popular culture > China > History.
Popular culture > Southeast Asia > History.
Drugs > Marketing.
Acculturation.
Drug Industry > history
Marketing > history
Social Change > history
Acculturation
History, 20th Century
History, 19th Century
Consommateurs > Comportement > Chine > Histoire.
Consommateurs > Comportement > Asie du Sud-Est > Histoire.
Culture populaire > Chine > Histoire.
Culture populaire > Asie du Sud-Est > Histoire.
Médecine > Histoire > 20e siècle.
Médecine > Histoire > 19e siècle.
HISTORY > Asia > China.
Consumer behavior
Drugs > Marketing
Popular culture
Southeast Asia.
China
Asia, Southeastern
Japan
Asie du Sud-Est.
Southeast Asia
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Acknowledgments
  • CONTENTS
  • List of Illustrations
  • 1 Consumer Culture in Chinese History
  • 2 Inventing Imperial Traditions and Building Olde Shoppes
  • 3 Advertising Dreams
  • 4 Capturing a National Market
  • 5 Crossing Enemy Lines
  • 6 Crossing National Borders
  • 7 Agents of Consumer Culture
  • Abbreviations Used in Notes
  • Notes
  • Archives
  • Works Cited
  • List of Illustration Credits
  • Index

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