Chinese medicine men : consumer culture in China and Southeast Asia /

Mostrar otras versiones (1)

In this book, Sherman Cochran reconsiders the nature and role of consumer culture in the spread of cultural globalization. He moves beyond traditional debates over Western influence on non-Western cultures to examine the points where Chinese entrepreneurs and Chinese-owned businesses interacted with...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cochran, Sherman, 1940- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, Massachusetts : Harvard University Press, 2006.
Temas:
Consumer behavior > China > History.
Consumer behavior > Southeast Asia > History.
Popular culture > China > History.
Popular culture > Southeast Asia > History.
Drugs > Marketing.
Acculturation.
Drug Industry > history
Marketing > history
Social Change > history
Acculturation
History, 20th Century
History, 19th Century
Consommateurs > Comportement > Chine > Histoire.
Consommateurs > Comportement > Asie du Sud-Est > Histoire.
Culture populaire > Chine > Histoire.
Culture populaire > Asie du Sud-Est > Histoire.
Médecine > Histoire > 20e siècle.
Médecine > Histoire > 19e siècle.
HISTORY > Asia > China.
Consumer behavior
Drugs > Marketing
Popular culture
Southeast Asia.
China
Asia, Southeastern
Japan
Asie du Sud-Est.
Southeast Asia
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Acknowledgments
  • CONTENTS
  • List of Illustrations
  • 1 Consumer Culture in Chinese History
  • 2 Inventing Imperial Traditions and Building Olde Shoppes
  • 3 Advertising Dreams
  • 4 Capturing a National Market
  • 5 Crossing Enemy Lines
  • 6 Crossing National Borders
  • 7 Agents of Consumer Culture
  • Abbreviations Used in Notes
  • Notes
  • Archives
  • Works Cited
  • List of Illustration Credits
  • Index

Ejemplares similares