Latinos, Inc. : the Marketing and Making of a People.

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Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dávila, Arlene M., 1965- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley : University of California Press, 2012.
Temas:
Hispanic American consumers.
Market segmentation > United States.
Hispanic Americans > Ethnic identity.
Consommateurs américains d'origine latino-américaine.
Segmentation du marché > États-Unis.
BUSINESS & ECONOMICS > Marketing > Research.
HISTORY > Latin America > General.
Hispanic American consumers
Hispanic Americans > Ethnic identity
Market segmentation
United States
Acceso en línea:Texto completo
Descripción
Sumario:Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the maki.
Descripción Física:1 online resource (331 pages)
ISBN:9780520953598
0520953592

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