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Marshall McLuhan's mosaic : probing the literary origins of media studies /
"One hundred years after Marshall McLuhan's birth, Elena Lamberti explores a fundamental, yet neglected aspect of his work: the solid humanistic roots of his original 'mosaic' form of writing. In this investigation of how his famous communication theories were influenced by liter...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto :
University of Toronto Press,
[2012]
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- 1. A Renewed Approach to Marshall McLuhan's Poetics. From Figure to Ground ; What Was THAT? McLuhan's 'Little Point' ; Pointing to Action: This Book ; Digging the Ground ; Hey, Marshall McLuhan, What Were You Doin'? ; Oh, What a Seer He Was! ; The Electric/Eclectic Humanist ; Learning the Grammar ; Post-literate 'Paideia' ; From Integral Awareness to Storytelling
- PART ONE: THE MOSAIC
- 2. Towards Post-Secondary Orality: The Mosaic. Embodying McLuhan ; Casting the Hybrid ; Substantial Discontinuity ; What's in a Probe? ; Playing with Form ; Render Not Narrate ; McLuhan's Interactive Mosaic or Post-Secondary Orality
- 3. Thus Spoke the Oracle. Oracular Pronouncements ; Interfacing Orality and Literacy ; Performative Storytelling
- 4. Let the Guru Resound. The Gurus' Guru ; Redefining Space ; Holistic Mosaic: Western Science, Eastern Philosophies ; Touch-A Touch-A Touch the Guru
- 5. A Conscious Modernist Craftsman. A Pioneer of (New) Modernist Studies ; Universal Quest, Fragmented Rendering ; To Make You Feel: Probing through Language
- 6. The Hyper-Language of the Media 'Fan'. Media Fan or Grammarian of Media? ; Hypertexting the Mosaic ; De-hypertexting the Mosaic ; Electrifying Hybrid.
- PART TWO: MODERNIST ASCENDANCIES
- 7. McLuhan and Media Studies. Labelling the Media Theorist ; Evolutionary Grammarian ; A Political Thomist ; A Classic Modernist
- 8. From Literature to Media Studies. Conscious Planning ; Practical Mystics ; From Renaissance to Modernism ; On a Mission
- 9. Ford Madox Ford: 'Not Mere Chat'. Literature Matters ; An Imaginative Writer ; Things, Not Words ; Comparing Strategies ; Rendering Change ; Ford's The Fifth Queen: Probing the Making of the Gutenberg Galaxy
- 10. James Joyce: Vivisecting Society. Applied Joyce ; Sci-Fi Phantasmagoria ; Grotesque Vivisection ; Newspaperwise Attack
- 11. Ezra Pound: Pursuing Persuasion, Translating Cultures. Epical News ; From Old to New Learning ; (Ideo) Grammatic Baedeker ; Totalitarian Craft?
- 12. Wyndham Lewis: Blasting Time, Blessing Space. A Proto-postmodernist ; From Time to Space ; Experiencing Arrest ; Counterblastings
- PART THREE: APPLIED McLUHAN
- 13. Literature and Media: A Round Trip. Engaging with or Applying McLuhan? ; 'Visual Literate' Forms ; Masking the Guru ; Actual Sci-Fi ; Rear-View Mirrors ; Performing Presence ; Pathological Narcissuses ; Charismatic Flesh.