Selling under the swastika : advertising and commercial culture in Nazi Germany /

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Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Swett, Pamela
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, California : Stanford University Press, [2014]
Temas:
1800-1999
Advertising > Political aspects > Germany > History > 20th century.
Advertising > Germany > History > 19th century.
Advertising > Germany > History > 20th century.
BUSINESS & ECONOMICS > Advertising & Promotion.
HISTORY / Europe / Germany
Advertising
Advertising > Political aspects
Germany > History > 1933-1945.
Allemagne > Histoire > 1933-1945.
Germany
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Advertising in the Weimar Republic
  • The coordination of German advertising after 1933
  • Advertising and the everyday before the war
  • Buyers and sellers
  • Selling the idea of empire
  • Ads amid ashes.

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