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Selling under the swastika : advertising and commercial culture in Nazi Germany /
Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Stanford, California :
Stanford University Press,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Swett, Pamela. | |
| 245 | 1 | 0 | |a Selling under the swastika : |b advertising and commercial culture in Nazi Germany / |c Pamela Swett. |
| 264 | 1 | |a Stanford, California : |b Stanford University Press, |c [2014] | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (361 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (ebrary, viewed November 26, 2013). | |
| 505 | 0 | |a Advertising in the Weimar Republic -- The coordination of German advertising after 1933 -- Advertising and the everyday before the war -- Buyers and sellers -- Selling the idea of empire -- Ads amid ashes. | |
| 520 | |a Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements he. | ||
| 546 | |a English. | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 650 | 0 | |a Advertising |x Political aspects |z Germany |x History |y 20th century. | |
| 650 | 0 | |a Advertising |z Germany |x History |y 19th century. | |
| 650 | 0 | |a Advertising |z Germany |x History |y 20th century. | |
| 651 | 0 | |a Germany |x History |y 1933-1945. | |
| 651 | 6 | |a Allemagne |x Histoire |y 1933-1945. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a HISTORY / Europe / Germany |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising |x Political aspects |2 fast | |
| 651 | 7 | |a Germany |2 fast | |
| 648 | 7 | |a 1800-1999 |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Swett, Pamela. |t Selling under the Swastika : Advertising and Commercial Culture in Nazi Germany. |d Palo Alto : Stanford University Press, ©2013 |z 9780804773553 |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.2307/j.ctvqsdps7 |z Texto completo |
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