The social entrepreneur's playbook : pressure test, plan, launch and scale your social enterprise /

"Available for the First Time: The Complete Social Entrepreneur's Playbook Covers all three phases of the start-up to scale-up process, developed with reader feedback from "one of the more unusual ebook...experiments of the year" (ThinReads) Wharton professor Ian C. MacMillan and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: MacMillan, Ian C., 1940-
Otros Autores: Thompson, James D.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia, PA : Wharton Digital Press, 2013.
Edición:Expanded edition.
Temas:
Social entrepreneurship > Handbooks, manuals, etc.
Social entrepreneurship > Case studies.
Business.
Capitalism.
Entrepreneuriat social > Guides, manuels, etc.
Entrepreneuriat social > Études de cas.
Affaires.
BUSINESS & ECONOMICS > Economics > General.
BUSINESS & ECONOMICS > Reference.
Business
Capitalism
Social entrepreneurship
Case studies
Handbooks and manuals
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : the creation of social wealth out of poverty
  • Phase One: From possible to plausible : pressure test your start-up idea
  • 1. Articulate your targeted problem and substantiate your proposed solution
  • 2. Specify performance criteria
  • 3. Define and segment your target population
  • 4. Understand the beneficiary experience
  • 5. Analyze the most competitive alternative
  • 6. Identify operations realities
  • 7. Address the inevitable sociopolitics
  • 8. Develop a concept statement
  • Phase Two: From plausible to probable : plan your social enterprise
  • 9. Frame and scope the venture
  • 10. Specify deliverables
  • 11. Establish assumptions and checkpoints
  • Phase Three: From probable to plannable : launch and scale your social enterprise
  • 12. Launch your enterprise
  • 13. Manage the upside and downside
  • 14. Scale up your social enterprise
  • Conclusion.

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