Beyond persuasion : communication strategies for healthcare managers in the digital age /

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Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Parsons, Patricia (Patricia Houlihan) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto : University of Toronto Press, 2013.
Edición:Second edition.
Temas:
Health services administration.
Communication in medicine.
Communication in management.
Communication.
Public relations.
Misinformation.
Communication
Health Facility Administrators
Health Services Administration
Public Relations
Services de santé > Administration.
Communication en médecine.
Communication en gestion.
Relations publiques.
Information.
Mésinformation.
public relations.
POLITICAL SCIENCE > Public Policy > Social Security.
POLITICAL SCIENCE > Public Policy > Social Services & Welfare.
MEDICAL > Hospital Administration & Care.
Public relations
Communication in management
Communication in medicine
Health services administration
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Level I: Personal and Professional Foundations
  • Communication: A Management Tool
  • The Strategic Communication Process
  • Interpersonal Skills
  • Put It in Writing
  • Presentations That Deliver
  • Fundamentals of Social Media
  • Level II: It All Begins at Home
  • Communicating In-house
  • Communicating Strategically with Your Board
  • Working with PR and Corporate Communications
  • Level III: The World Outside
  • Creating Community Relationships
  • Media Relations Process and Practices
  • Level IV: Crises and Issues
  • Communication in a Crisis
  • A View to the Future.

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