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Beyond persuasion : communication strategies for healthcare managers in the digital age /
Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care,...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto :
University of Toronto Press,
2013.
|
| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Parsons, Patricia |q (Patricia Houlihan), |e author. | |
| 245 | 1 | 0 | |a Beyond persuasion : |b communication strategies for healthcare managers in the digital age / |c Patricia J. Parsons. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a Toronto : |b University of Toronto Press, |c 2013. | |
| 300 | |a 1 online resource (xii, 201 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | 0 | |g Level I: |t Personal and Professional Foundations -- |t Communication: A Management Tool -- |t The Strategic Communication Process -- |t Interpersonal Skills -- |t Put It in Writing -- |t Presentations That Deliver -- |t Fundamentals of Social Media -- |g Level II: |t It All Begins at Home -- |t Communicating In-house -- |t Communicating Strategically with Your Board -- |t Working with PR and Corporate Communications -- |g Level III: |t The World Outside -- |t Creating Community Relationships -- |t Media Relations Process and Practices -- |g Level IV: |t Crises and Issues -- |t Communication in a Crisis -- |t A View to the Future. |
| 520 | |a Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media. | ||
| 590 | |a JSTOR |b Books at JSTOR Evidence Based Acquisitions | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 650 | 0 | |a Health services administration. | |
| 650 | 0 | |a Communication in medicine. | |
| 650 | 0 | |a Communication in management. | |
| 650 | 0 | |a Communication. | |
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Misinformation. | |
| 650 | 1 | 2 | |a Communication |
| 650 | 1 | 2 | |a Health Facility Administrators |
| 650 | 1 | 2 | |a Health Services Administration |
| 650 | 1 | 2 | |a Public Relations |
| 650 | 6 | |a Services de santé |x Administration. | |
| 650 | 6 | |a Communication en médecine. | |
| 650 | 6 | |a Communication en gestion. | |
| 650 | 6 | |a Communication. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 6 | |a Information. | |
| 650 | 6 | |a Mésinformation. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a POLITICAL SCIENCE |x Public Policy |x Social Security. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Public Policy |x Social Services & Welfare. |2 bisacsh | |
| 650 | 7 | |a MEDICAL |x Hospital Administration & Care. |2 bisacsh | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Communication |2 fast | |
| 650 | 7 | |a Communication in management |2 fast | |
| 650 | 7 | |a Communication in medicine |2 fast | |
| 650 | 7 | |a Health services administration |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Parsons, Patricia, 1954- |t Beyond persuasion. |b Second edition |z 9781442647213 |w (OCoLC)862010073 |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.3138/j.ctt5hjw9z |z Texto completo |
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