Answer the call : virtual migration in Indian call centers /

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Drawing from interviews with agents, trainers, managers, and CEOs at call centers in Bangalore and Mumbai, Answer the Call shows that workers in call centers are not quite in India or America but rather in a state of "virtual migration." Encouraged to steep themselves in American culture,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Carrillo Rowe, Aimee
Otros Autores: Malhotra, Sheena, Perez, Kim, 1962-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Minneapolis : University of Minnesota Press, [2013]
Temas:
Call centers > Social aspects > India.
Call center agents > India.
Intercultural communication > India.
Group identity > India.
Transnationalism.
Centres d'appels (Affaires) > Aspect social > Inde.
Identité collective > Inde.
Transnationalisme.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
SOCIAL SCIENCE > Sociology > General.
Call center agents
Group identity
Intercultural communication
Transnationalism
India
Inde.
Acceso en línea:Texto completo
Descripción
Sumario:Drawing from interviews with agents, trainers, managers, and CEOs at call centers in Bangalore and Mumbai, Answer the Call shows that workers in call centers are not quite in India or America but rather in a state of "virtual migration." Encouraged to steep themselves in American culture, the agents come to internalize and perform Americanness for Americans-and each other
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781461951339
146195133X
9781452940380
145294038X
9781452948881
1452948887

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