Status update : celebrity, publicity, and branding in the social media age /

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Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightfulbook, "Web 2.0" only encouraged a preoccupation with status and attention. Her original research--which includes co...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Marwick, Alice Emily (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Haven : Yale University Press, [2013]
Temas:
Web 2.0.
Social media.
Social status.
Celebrities.
Publicity.
Branding (Marketing)
Social Media
Famous Persons
Advertising
Médias sociaux.
Statut social.
Célébrités.
Publicité.
Stratégie de marque.
social media.
social status.
advertising.
branding.
SOCIAL SCIENCE > Discrimination & Race Relations.
SOCIAL SCIENCE > Minority Studies.
SOCIAL SCIENCE > Media Studies.
Celebrities
Publicity
Social media
Social status
Web 2.0
Berühmte Persönlichkeit
Facebook
Gesellschaft
Marketing
Soziale Software
Twitter > Softwareplattform
World Wide Web 2.0
Öffentlichkeit
Webb 2.0.
Sociala medier > sociala aspekter.
Berömda personer.
Marknadsföring.
Acceso en línea:Texto completo
Descripción
Sumario:Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightfulbook, "Web 2.0" only encouraged a preoccupation with status and attention. Her original research--which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists--explores the culture and ideology of San Francisco's tech community in the period between the dot com boom and the App store, when the city was the world's center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques--such as self-branding, micro-celebrity, and life-streaming--to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender
Descripción Física:1 online resource (viii, 360 pages)
Bibliografía:Includes bibliographical references (pages 317-345) and index.
ISBN:9780300199154
0300199155

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