The politics of time and youth in brand India : bargaining with capital /

A study of the profound preoccupation with time, youth and the relationship between generations in contemporary popular Indian media culture, this book suggests that the politics of time is a manifestation of the radicalised war between labour and capital inherent in India's shift to neoliberal...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kapur, Jyotsna
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Anthem Press, [2013]
Colección:Diversity and plurality in South Asia
Anthem global media and communication studies
Temas:
2000-2099
Youth > India.
Branding (Marketing) > India.
Neoliberalism > India.
Jeunesse > Inde.
Stratégie de marque > Inde.
Néo-libéralisme > Inde.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
SOCIAL SCIENCE > Media Studies.
Branding (Marketing)
Neoliberalism
Social conditions
Youth
India > Social conditions > 21st century.
Inde > Conditions sociales > 21e siècle.
India
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Brand India's biggest sale : the cultural politics and political economy of India's global generation
  • Arrested development and the making of a neoliberal state
  • For some dreams a lifetime is not enough : the rasa aesthetic and the everyday in neoliberalism
  • An arranged love marriage : India's neoliberal turn and the Bollywood wedding culture industry
  • Ek haseenah thi (there once was a maiden) : the vanishing middle class and other neoliberal thrills
  • Conclusion.

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