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The politics of time and youth in brand India : bargaining with capital /

A study of the profound preoccupation with time, youth and the relationship between generations in contemporary popular Indian media culture, this book suggests that the politics of time is a manifestation of the radicalised war between labour and capital inherent in India's shift to neoliberal...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kapur, Jyotsna
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Anthem Press, [2013]
Colección:Diversity and plurality in South Asia
Anthem global media and communication studies
Temas:
Acceso en línea:Texto completo

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245 1 4 |a The politics of time and youth in brand India :  |b bargaining with capital /  |c Jyotsna Kapur. 
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490 0 |a Diversity and plurality in South Asia 
490 0 |a Anthem global media and communication studies 
504 |a Includes bibliographical references and index. 
505 0 |a Brand India's biggest sale : the cultural politics and political economy of India's global generation -- Arrested development and the making of a neoliberal state -- For some dreams a lifetime is not enough : the rasa aesthetic and the everyday in neoliberalism -- An arranged love marriage : India's neoliberal turn and the Bollywood wedding culture industry -- Ek haseenah thi (there once was a maiden) : the vanishing middle class and other neoliberal thrills -- Conclusion. 
588 0 |a Print version record. 
520 |a A study of the profound preoccupation with time, youth and the relationship between generations in contemporary popular Indian media culture, this book suggests that the politics of time is a manifestation of the radicalised war between labour and capital inherent in India's shift to neoliberalism since the 1990s. 
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651 0 |a India  |x Social conditions  |y 21st century. 
650 0 |a Youth  |z India. 
650 0 |a Branding (Marketing)  |z India. 
650 0 |a Neoliberalism  |z India. 
651 6 |a Inde  |x Conditions sociales  |y 21e siècle. 
650 6 |a Jeunesse  |z Inde. 
650 6 |a Stratégie de marque  |z Inde. 
650 6 |a Néo-libéralisme  |z Inde. 
650 7 |a POLITICAL SCIENCE  |x Public Policy  |x Cultural Policy.  |2 bisacsh 
650 7 |a SOCIAL SCIENCE  |x Anthropology  |x Cultural.  |2 bisacsh 
650 7 |a SOCIAL SCIENCE  |x Popular Culture.  |2 bisacsh 
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