Greek whisky : the localization of a global commodity /
"In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of "Greekness," national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in ord...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
Berghahn Books,
2013.
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Colección: | Food, nutrition, and culture ;
v. 1. |
Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The social life of whisky
- The imported spirits industry in Greece
- Dreams of modernity : imagining the consumption of whisky during the golden age of Greek cinema
- "Keep walking" : whisky marketing and the imaginary of "scale making" in advertising
- The social life of whisky in Athens : popular style, night entertainment and bouzoukia with live Greek popular music
- The location of whisky in the North Aegean
- Trajectories of Scotch whisky, realms of localization.