American wine economics : an exploration of the U.S. wine industry /

The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine Economics is intended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organiz...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Thornton, James Arthur, 1955- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley : University of California Press, [2013]
Temas:
Wine industry > United States.
Wine and wine making > United States.
Wine > Marketing.
Vin > Industrie > États-Unis.
BUSINESS & ECONOMICS > Industries > General.
Wine and wine making
Wine industry
Wine > Marketing
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • List of illustrations
  • List of tables
  • Preface
  • Acknowledgments
  • Introduction
  • The economic approach to the study of wine
  • The wine product
  • Wine sensory characteristics
  • Grape growing
  • Grape markets and supply cycles
  • Wine production
  • Bulk wine, private label wine, and wine alcohol
  • Wine distribution and government regulation
  • The wine firm
  • Wine firm behavior
  • The wine consumer and demand
  • The wine consumer, quality, and price
  • Globalization of wine
  • Conclusion
  • Notes
  • Bibliography
  • Index.

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