Pink globalization : Hello Kitty's trek across the Pacific /

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"In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization--the spread of goods and images labeled cute (kawaii)...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Yano, Christine Reiko (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Durham ; London : Duke University Press, 2013.
Temas:
Hello Kitty > (Fictitious character)
Exports > Japan.
Character merchandising.
Globalization.
Exportations > Japon.
Marchandisage de personnages.
Mondialisation.
globalism.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Character merchandising
Commerce
Exports
Globalization
Japan > Commerce.
Japan
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface : grabbing the cat by its tail, or how the cat grabbed me
  • Introduction : kitty-Japan-global
  • Kitty at home : Kawaii culture and the Kyarakuta business
  • Marketing global kitty : strategies to sell friendship and "happiness"
  • Global kitty: here, there, nearly everywhere
  • Kitty backlash: what's wrong with cute?
  • Kitty subversions: pink as the new black
  • Playing with kitty : serious art in surprising places
  • Japan's cute-cool as global wink
  • Appendix. Sanrio and Hello Kitty timeline.

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