Pink globalization : Hello Kitty's trek across the Pacific /

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"In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization--the spread of goods and images labeled cute (kawaii)...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Yano, Christine Reiko (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Durham ; London : Duke University Press, 2013.
Temas:
Hello Kitty > (Fictitious character)
Exports > Japan.
Character merchandising.
Globalization.
Exportations > Japon.
Marchandisage de personnages.
Mondialisation.
globalism.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Character merchandising
Commerce
Exports
Globalization
Japan > Commerce.
Japan
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